Planning Print Productions

Panel 1

The first picture was taken when we were on the Winterton beach shoot as part of showing  the character identify in my music video planning. I thought that this picture was of great significance because you can imply a lot from this; she's seen to be confident which is an aspect of the music video. She also is the singer in the band so that the consumer can easily identify that she is the focus point rather than the band. The type of photography is portraying that the marketing technique is to try and sell through using her as the unique selling point, with her centre frame of the cover, people will easily identify her. Goodwin also stated in his theory that notion of looking is featured in promoting artists especially females due to the high attention they were getting from male viewers and followers, in this case this is supported with the red lips and close ups we got of Lucy.

Panel 1 Black and White

Photoshop

As I am not used to using Adobe Photoshop CS5, I started to play around with the potential colour corrections and filters. As I did genre research into different artists album covers that share the style of genre (Folk) I came across many that have the image of the artist in black and white, for example Ben Howards album cover for 'I forgot where I belong'. I like the noir style of cover because then you can alter the different layers of colour such as her hair, the greens of the grass and the red lipstick that she used, the use of have specific colours standout is used in album covers such as Gabrielle Aplins 'English Rain' and movie promotional covers such as 'Sin City'.

Panel 2

This second panel I thought that it would make a good reference to the whole narrative that is being shown in the music video. The look that the girl gives stephan indicates that she is in deep conversation or deep thought that is contrasted by the next image which is the hand moving away when he tries to tough her. I like the colours and the colour grading in this picture because it gives the image a more realistic approach to the sea side and makes the colour of Sorrels hair really stand out.

Panel 2 Idea

Panel 3 Idea

When discussing with fellow students and asking my teacher the best advice for alternative images to put into my panels, this image taken from the beach using the name of the band and featuring the band was very popular. I feel that this would be an excellent idea, using both panel 2+3 to create a landscape view of the ocean featuring the female protagonist character. Goodwins theory would link to this image because the still mimics the idea of the audience seeing the ocean and then they can relate to the image. I shows of the iconic landscape that the beach has to offer and also shows the importance of the sea itself in relation to the ideologies that are seen in the music video of vast isolation and vulnerability. I feel that by using one still and creating a panoramic view of the seaside would be a positive option and would connote the significance of the location giving it its own persona (Personifying the beach).

Panel 3

The third panel I though was rather unique because its the image you see of her placing the stones into her pocket and therefore the realisation that she is about to do something that will affect her life. I like the image of her placing the rock into her pocket because it tells the audience about the sort of character that she is and what she is prepared to do. Along side with the colour of her nails, it connotes the fact that she is still taking time to feminise herself which shows a level of dignity. This panel will be used for the cd backdrop. 

Panel 3 Alternative Idea

As well as using the panoramic landscape of the beach as panel 3, I also thought about using the hat being washed up onto the beach to be quite significant. As you see Lucy walking into the sea at the end of the music video, it is the optimum moment that has been leading up since when you see her placing stones into her pocket. The white hat symbolises purity, innocence and being independent, all these words link to the ideology to the emotions that she is feeling throughout the music video. When the audience sees the hat being washed up onto the sand, they get the impression that its over and they know what's happened even though they haven't witnessed it, but have decoded (Stuart Hall) the outcome, I thought that this was a powerful message that could be used for the inside panel or for the back, panel 4. 

Panel 3 Alternative Idea

 Another idea that was brought up by my teacher was to include behind the scenes shots to be incorporated into the CD cover. By using these photos that I took while in the production phase of the music video, loyal fans and others may be interested in how the music video was made. I thought that I wasn't as strong as the first previous idea, but liked the concept of showing the audience members some of the behind the scenes images to let them see how the video was put together. I also thought that we could include a digi-pack into the CD like a booklet showing a variety of different images from behind the scenes and stills from the footage we didn't use for an exclusive look, we would include this picture as well

Panel 4

This is the final panel when looking at the photos I took on the shoot that I thought had some significance to it. The silhouette image of Steven strikes me as an enigma because of the stance and the lack of knowledge that comes with the image, the audience isn't fully aware of what character he is and what part does he play in the actions that Lucy eventually takes in the music video. The fact that he is distant form the camera suggests that his character is distant in his role in his relationship with Lucy and that his hand are in his pockets suggesting that he is well preserved and stubborn, amplifying his role in the video. I liked the colour grading and lighting in this picture followed by the location on the bridge, it makes him seem like an evil villain, when the audience points the blame at him for what Lucy has decided to do.

Panel 4 Alternative Idea

When on location for this scene, I wanted Sorrel (Lucy) to look back into the camera to amplify the emotion and isolation that she was feeling and project that back towards the audience. It worked well because she stops in her tracks, looks back, as if looking for help, which puts the audience on edge because they feel that they can't do anything to help, in its self making them feel vulnerable and waits to walk off in the vanishing point of the sea. Goodwins theory of continual motifs of close ups of the lead singer, Sorrel who plays Lucy is also the singer of the band, we use a variety of close ups so that the audience are aware of who the artist is. In the music industry this is very common, so that the  record label can demand that there artist is promoted as much as they can.